Trojans – shop local!
In celebration of May’s Small Business Month, it’s time to reconnect to – or discover for the first time – the unique and lively establishments that neighbor USC.
started as a grassroots movement led by the USC Black Student Assembly and other students to give back and support local businesses neighboring USC campuses during the pandemic. Today it is an eclectic, burgeoning network of over 60 diverse small businesses across Los Angeles.
From coffee houses to restaurants, gift shops to designer ateliers, and salons to barber shops, in every corner of our Trojan Shop Local neighborhoods, you’ll find valuable services and treasured stories that reflect our communities and their varied cultural heritages.
No matter what you’re looking for, “shop local” and support the small businesses neighboring both UPC and HSC.